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NYTimes.com debuts luxury real estate ad program

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New York—NYTimes.com announced it will collaborate with regional newspapers to upsell their print agate, print display, e-commerce and broker listings on to the Web site’s Real Estate and Great Homes and Destinations classifieds sections. The newspapers participating in the program include the Palm Beach Post and The Sarasota Herald-Tribune. The Great Homes site has a searchable database of more than 250,000 real estate listings for places such as Manhattan, the Hamptons, Cape Cod, Martha’s Vineyard, Florida’s Gulf Coast, Miami, Napa Valley and select locations in Europe.
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