New York—NYTimes.com on Sunday kicked off a branding campaign to raise awareness about the Web site. The campaign capitalizes on the familiar New York Times
slogan, “All the news that’'s fit to print,” with a subtle update: “All the news that’s fit to click—or blog, stream, archive, digitize, e-mail, personalize, etc.” NYTimes.com will run ads in advertising trade publications as well as the Times
. The campaign will also include online, television, radio and outdoor.