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BtoB

NYTimes.com launches marketing campaign

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New York—NYTimes.com announced the launch of a new marketing campaign (www.nytimes.com/conversations) promoting the Web site.

The campaign includes 12 original unscripted videos in which celebrities discuss their favorite destinations on NYTimes.com. The personalities include John Leguizamo, Bebe Neuwirth, Cynthia Nixon, Ben Stein and Justin Tuck. The campaign was designed and produced in–house, working with Douglas Keeve, a photographer and documentary maker, who directed the videos.

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