TimesSelect, which was launched in 1995, has been a paid site for the last two years. In addition to 23 news and opinion columns, TimesSelect includes personalization tools and access to The New York Times archives dating back to 1987. American Express Corp. has signed on as the first sponsor of the newly opened editorial areas.
“With the removal of the pay wall, the audience potential at NYTimes.com, already the No. 1 newspaper Web site in the United States, is vast,” said Denise Warren, senior VP-chief advertising officer of The New York Times Media Group, in a news release. “Advertisers on the site can expect to see an unprecedented number of Times readers interacting with their brands.”
In light of NYTimes.com scrapping its firewall, attention may now shift to WSJ.com, which is one of the few remaining media sites operating on a paid-subscription model.