New York--Ziff Davis Media Inc. announced on Monday the October launch of Baseline,
which will target senior-level IT and corporate managers. The 150,000 controlled circulation publication will launch as a monthly in September and switch to fortnightly in March 2002. Baseline's
initial subscribers will include VPs of information services/information technology, CIOs and chief technology officers, as well as senior business executives. The publication will be part of Ziff's suite of media products targeting senior IT executives, which includes eWeek
and the just-launched CIO Insight.