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BtoB

Offer to buy Nielsen Media Research extended

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Haarlem, Netherlands--VNU N.V. announced Monday that its subsidiary, Niner Acquisition, is extending its offer to buy all outstanding shares of common stock of Nielsen Media Research. The offer is being extended until midnight Oct. 25. The terms of the deal remain identical to the original offer, although to satisfy the Federal Trade Commission it appears VNU will be forced to sell its Competitive Media Reporting business. With Nielsen's Monitor-Plus, VNU would hold a virtual monopoly in the ad-tracking market.
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