Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Office Depot breaks new campaign, adds NASCAR sponsorship

Published on .

Delray Beach, Fla.—Office Depot launched a new campaign Monday featuring the tagline "Taking care of business." It also announced a National Association of Stock Car Auto Racing sponsorship, becoming NASCAR’s official office products partner.

The campaign, developed by BBDO New York, includes TV and radio spots as well as print ads.

The NASCAR sponsorship will focus on business customers, which make up 80% of Office Depot’s customer base.

The relationship with NASCAR will be Office Depot’s primary national sponsorship platform in 2005 and will be incorporated into the company’s brand positioning campaign.

—Kate Maddox

Most Popular
In this article: