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BtoB

Office Depot debuts holiday b-to-b campaign

Published on .

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Delray Beach, Fla.—Office Depot has launched a holiday ad campaign to promote business gifts. The campaign, "Gifts That Mean Business," features a list of the Top 100 gifts for businesspeople.

BBDO New York created the integrated campaign, which includes two :30 TV spots, radio, catalog, direct mail, e-mail marketing and Hispanic marketing, as well as in-store displays.
Chuck Rubin, exec VP-chief merchandising/marketing officer at Office Depot, said the holiday campaign is the culmination of a year-long business-focused marketing program that began in January with the "Back to Business" campaign, followed by Small Business Month in May.

"Quite simply, Office Depot knows business," he said in a statement. "It's what we do and who our customers are."

--Carol Krol

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