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BtoB

Office Depot launches small-business campaign

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Delray Beach, Fla.--In honor of the nation’s Small Business Week May 16-22, Office Depot has declared May “Small Business Month” and has launched an integrated campaign celebrating small businesses.

The campaign was developed by BBDO New York and includes TV, print, radio, direct mail, newsletters, e-mail and events.

In addition, Office Depot has partnered with Hewlett-Packard Co. to offer special deals on HP products during the month and is sponsoring an office makeover contest with designer Christopher Lowell.

--Kate Maddox

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