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Office Depot renews NASCAR sponsorship

Published on .

Delray Beach, Fla.—Office Depot announced Friday that it has renewed its partnership with NASCAR and will continue as the sport’s Official Office Products Partner.

Office Depot, along with Old Spice, is also sponsoring Tony Stewart’s No. 14 Chevrolet Impala.

Office Depot first linked up with NASCAR in 2005, serving as Official Office Products Partner of the racing circuit and the primary sponsor of Carl Edwards and the No. 99 Office Depot race team.

The company has used its NASCAR sponsorship as the centerpiece of an integrated national marketing platform, encompassing a variety of marketing channels such as retail store programs, TV and radio advertising, inserts, catalogs, e-commerce, and local and national promotions.

—Carol Krol

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