Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Office Depot to sponsor 2002, 2004 Olympics

Published on .

Delray Beach, Fla.--Office Depot Inc., the nation's largest office supplies company, has entered an extensive Olympics sponsorship pact. It will sponsor the U.S. teams at the 2002 Winter Olympics in Salt Lake City and the 2004 Summer Olympics in Athens. It has also purchased the rights to be the official office supply sponsor for the Salt Lake Organizing Committee. Notably, Office Depot announced it would use the USA Olympic rings and the Salt Lake 2002 logos in its advertising, promotions and in-store branding. Financial details were not disclosed. Office Depot joins an elite group of b-to-b marketers that will sponsor the Games at Salt Lake City and Athens, including Visa International and United Parcel Service of America Inc.
Most Popular
In this article: