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Office Depot ups NASCAR sponsorship to appeal to small businesses

Published on .

Delray Beach, Fla.—Office Depot announced Thursday that it is expanding its NASCAR sponsorship commitment to include eight additional races for a total of 17 races for the remainder of the 2005 NASCAR Nextel Cup season.

Office Depot is already the Official Office Products Partner of NASCAR.

The expanded commitment is an opportunity to "tap into our core small-business customers on a local level," said Tony Ueber, VP-marketing strategy for Office Depot. The $14 billion office products giant said it will also become track sponsor for races at seven International Speedway Corp. tracks.

—Carol Krol

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