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BtoB

OfficeMax selects Tribal DDB as e-mail agency of record

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Chicago—OfficeMax has selected Tribal DDB Chicago as its e-mail agency of record. DDB Chicago will continue to handle television, radio, print and in-store advertising. As e-mail agency of record, Tribal DDB will be responsible for developing an integrated e-mail marketing program as part of OfficeMax’s overall marketing mix. The size of the account was undisclosed.

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