BtoB

Ogilvy campaign for IBM wins top ACE award

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New York—Ogilvy North America won Best in Show for a campaign developed for IBM Corp. at the 25th Annual New York ACE Awards, presented by the New York chapter of the Business Marketing Association. The ACE Awards recognize creative excellence in b-to-b communications.

The IBM campaign, called “Satin Curtin,” also won top honors for best integrated campaign over $100,000.

Other winners included Mobium Group, for a MapInfo lead-generation campaign, as best integrated campaign under $100,000; McCann Erickson, for a Verizon Wireless Moto campaign, as best campaign in the brand corporate ads category; and Ogilvy, for DHL’s “Reliable Overnight” campaign, as best single ad in the brand corporate ads category.

More than 430 entries were submitted in 40 b-to-b communications categories, including corporate programs, print campaigns, direct mail, public relations, integrated campaigns and interactive online media.

—Kate Maddox

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