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BtoB

Ogilvy digital agency acquires search marketing consultancy

Published on .

New York—Neo@Ogilvy, Ogilvy Group’s global digital and direct media company, announced Friday that it has acquired Global Strategies International, a 3-year-old consultancy that specializes in search engine optimization, brand reputation management and training.

The move gives Neo@Ogilvy additional search marketing expertise, while GSI benefits from the agency’s deep resources.

Neo@Ogilvy said the combined global reach of both companies includes 24 offices in 21 countries. GSI also shares some of Neo’s clients.

Financial terms of the deal were not disclosed.

—Carol Krol

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