BtoB

Ogilvy & Mather forms strategic partnership with MarketShare Partners

By Published on .

Most Popular
New York—Ogilvy & Mather Worldwide, New York, has formed a strategic partnership with MarketShare Partners, a marketing analytics firm.

Under the partnership, Ogilvy & Mather will have access to MarketShare’s tools, including MSP Compass, an outcomes-based analytics software service. Ogilvy said the partnership will allow it to offer broader marketing effectiveness solutions to its clients.

In this article: