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Ogilvy & Mather forms strategic partnership with MarketShare Partners

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New York—Ogilvy & Mather Worldwide, New York, has formed a strategic partnership with MarketShare Partners, a marketing analytics firm.

Under the partnership, Ogilvy & Mather will have access to MarketShare’s tools, including MSP Compass, an outcomes-based analytics software service. Ogilvy said the partnership will allow it to offer broader marketing effectiveness solutions to its clients.

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