Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Ogilvy & Mather forms strategic partnership with MarketShare Partners

By Published on .

New York—Ogilvy & Mather Worldwide, New York, has formed a strategic partnership with MarketShare Partners, a marketing analytics firm.

Under the partnership, Ogilvy & Mather will have access to MarketShare’s tools, including MSP Compass, an outcomes-based analytics software service. Ogilvy said the partnership will allow it to offer broader marketing effectiveness solutions to its clients.

Most Popular
In this article: