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BtoB

Ogilvy & Mather named most effective agency network at Effie Awards

Published on .

New York—Ogilvy & Mather was named the most effective agency network and Ogilvy & Mather New York was named the most effective agency office at the 45th annual Effie Awards gala Wednesday night. Wieden+Kennedy, Portland, Ore., was chosen as the most effective independently held advertising agency, and Omnicom Group was named the most effective agency holding company. The Effie Awards recognize effectiveness in marketing communications.
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