Ogilvy & Mather wins Best in Show for IBM campaign at ACE Awards

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Ogilvy & Mather, New York, won Best in Show for IBM's “TheSmarterCity” online campaign at the ACE Awards, presented last Tuesday by the New York chapter of the Business Marketing Association. The awards recognize excellence in b-to-b marketing communications.

“The ACE Awards are the premier b-to-b creative awards competition, and this year's winners are true symbols of achievement and leadership in the business-to-business sector,” said Ned Clausen, BMA New York executive director.

Ogilvy & Mather, New York, which won a total of five ACE awards, was honored for best microsite for IBM's “TheSmarterCity” campaign, which is focused on helping cities around the world better understand, interconnect and manage core operational systems such as transportation, communications, water and energy.

Ogilvy & Mather also won an ACE award for best ad campaign with a budget over $1 million for IBM's “Lotus Knows” campaign.

BBDO, the recipient of six ACE awards, was named Best in Show runner-up for its “Scarecrow” TV spot for General Electric Co.'s smart grid technology, which also won best single TV spot.

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BBDO also won best overall TV campaign for “American Renewal—Healthymagination” for GE.

Mobium Creative Group, Chicago, won the most ACE awards, with 27 overall, including best single print ad in a campaign with a budget under $250,000 for its “All the Recognition You Deserve” campaign for the BMA Chicago Tower Awards. Mobium was also awarded runner-up in the same category for its “Aprimo Omniture” ad, and it received honorable mention in the category for its “Moog Windpower” campaign.

PJA Advertising+ arketing, Cambridge, Mass., took home 13 total awards and received Best in Show honorable mention for its “Hash It Out” social media campaign for Novell. This campaign also won best social media brand campaign, a new category.

Stein Rogan+Partners, New York, and Doremus, New York, each received seven awards; GyroHSR New York and Eric Mower and Associates, Syracuse, N.Y., each won five awards; Leopard, Boulder, Colo., took home four awards; and Impact Unlimited, Dayton, N.J., won three awards.

This year's ACE awards had more than 40 categories. A complete list of winners can be found at

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