Ogilvy & Mather, New York, also won the best microsite award for “TheSmarterCity,” as well as best campaign with a budget more than $1 million for IBM's “Lotus Knows” campaign.
BBDO New York won best overall TV campaign for “American Renewal—Healthymagination” for General Electric Co., as well as best single TV spot for “Scarecrow,” also for GE.
For best ad campaign with a budget of $250,000 and less, PJA Advertising+Marketing, Cambridge, Mass., won for Novell Inc.'s “Making IT Work as One” campaign.
In the category of single ad, single page or fractional ad in a campaign with a budget greater than $250,000, the winner was Eric Mower & Associates, Syracuse, N.Y., for its Nucor Corp. “One World” campaign.
The complete list of winners, as well as campaign work, is available at http://www.bmanyc.org/bmanyc/aceawards2010/winners.html.
Mobium Creative Group, Chicago, won the most total awards, with 27; PJA Advertising & Marketing won 13; and Doremus and Stein Rogan+Partners each won seven, according to BMA New York.