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BtoB

OgilvyAction unveils ‘Red Ball’ campaign

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New York—OgilvyAction, the brand activation arm of the Ogilvy Group, announced the debut of “Red Ball,” a campaign to promote the agency’s brand in 40 countries. The effort includes a new Web site at www.ogilvyaction.com and marketing collateral. “Red Ball” is a metaphor for the agency’s ability to create ideas that get a brand noticed, passed around and embraced, said Rick Roth, CEO at OgilvyAction.
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