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OgilvyOne introduces Social Selling practice; releases research

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New York—OgilvyOne Worldwide, New York, introduced a new Social Selling practice designed to help clients drive growth through the use of social media. It will be led by Gunther Schumacher, chief operating officer at OgilvyOne Worldwide.

OgilvyOne also released new research on social media and its impact on sales, based on an online survey it conducted in October among more than 1,000 sales executives in the U.S., Brazil, China and the U.K.

The study, “Selling in the 21st Century,” found that 49% of sellers say social media is important to their success and that, among the most successful salespeople, more than two-thirds believe social media is integral to their success.

However, social media training in the U.S. lags that provided in other countries. Only 9% of U.S. salespeople surveyed said their company educates or trains them on the use of social media for sales. In contrast, 25% of salespeople in Brazil surveyed said they receive training on social media usage.

The survey also found that 38% of salespeople surveyed in China said they use personal blogs in the selling process, compared with only 3% of their U.S. counterparts.

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