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BtoB

OgilvyOne Wins DMA’s Diamond Echo Award

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San Francisco—The Direct Marketing Association Tuesday night announced OgilvyOne won the Diamond Echo Award in the 77th Annual International Echo Awards competition at DMA06, the organization’s annual conference. OgilvyOne won for its “Purina Friskies Milkaholics” campaign for Nestlé Purina Petcare.

There were 994 total entries. Sixteen campaigns were honored with Gold Echos (six of which were for b-to-b campaigns), 35 with Silver Echos (14 b-to-b) and 42 with Bronze Echos (18 b-to-b).

—Carol Krol

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