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Olympics committee presses squatters

Published on .

Salt Lake City--The International Olympic Committee filed a lawsuit in U.S. Federal Court on Thursday against more than 1,500 sites it says are misappropriating the Olympics name. The move is a strike against Web sites that sell goods to consumers or businesses by making use of the words ``Olympic'' and ``Olympiad'' to position their products. The lawsuit is designed to shut down those properties in advance of the Salt Lake City Winter Games, scheduled for 2002. The lawsuit will be watched closely by b-to-b marketers because it will test the efficacy of measures designed to evict cybersquatters using trademarks without permission, including the 1999 Anticybersquatting Consumer Protection Act and initiatives launched by the World Intellectual Property Organization.
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