New York—Four OMD
media executives, including CEO Alan Cohen, announced they are leaving the agency to form a new startup agency, Giant Spoon
, based in New York with an office in Los Angeles. The other co-founders are Jonathan Haber, chief innovation officer at OMD; Trevor Guthrie, East Coast director of Ignition Factory, OMD's innovation and technology division; and Marc Simons, West Coast director of Ignition Factory. Giant Spoon will provide marketing strategy, creative, technology and digital services. OMD parent Omnicom Media Group
is taking a minority stake in the new venture. Other financial details were not disclosed.