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BtoB

OMD taps Hagedorn as U.S. director of OMD Digital

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New York—Ad agency OMD named Scott Hagedorn U.S. director of OMD Digital. He was previously director of innovation at OMD. In his new role, Hagedorn will oversee digital efforts across OMD Digital’s U.S. properties. He succeeds Sean Finnegan, who last week was promoted to CEO of OMG Digital, a new unit that will develop digital initiatives for Omnicom Media Group.
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