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BtoB

OMD wins Intel media account

Published on .

Santa Clara, Calif.—Intel Corp. has selected OMD, Chicago, as its media buying agency to handle its estimated $300 million account, following a review that began in December.

The other finalists in the review were Starcom, Chicago, and Universal McCann, New York (the incumbent).

“Each of the finalists impressed us, but OMD gave us a stronger sense of possessing world-class media industry leadership and state-of-the-art business intelligence and analytics,” said Nancy Bhagat, VP-sales and marketing group, and director of integrated marketing at Intel.

—Kate Maddox

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