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Omnicom acquires Rodgers Townsend

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New York—Agency parent Omnicom Group has acquired St. Louis-based ad agency Rodgers Townsend.

Rodgers Townsend provides advertising, direct marketing, strategic planning, media planning, interactive marketing and design services to clients including AT&T, Ameren Corp., Monsanto Co. and Maritz.

The Rodgers Townsend name will be kept, and the agency will continue to operate autonomously. Co-founder Tim Rodgers becomes CEO, and co-founder Tom Townsend has been named chief creative officer.

Financial terms of the deal were not disclosed.

—Carol Krol

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