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BtoB

Omnicom division acquires direct response agency

Published on .

San Francisco—Diversified Advertising Services, a unit of Omnicom Group, has acquired Expert Communications, a direct response agency that specializes in one-to-one marketing for such highly regulated industries as financial services, health care, telecommunications and utilities.

Financial terms of the deal were not disclosed.

Expert Communications will operate as part of STAR Marketing Group, a division of Omnicom that includes a network of customer experience management agencies and specialist services such as CRM, interactive, direct, digital and search media.

—Carol Krol

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