BtoB

Omnicom and Pegasus to form e-services holding company

Published on .

Reprints Reprints

Most Popular
New York--Global advertising agency Omnicom Group Inc. said it plans to form an e-services holding company with Pegasus Partners II L.P. Existing Omnicom businesses that would become part of the new holding company include Internet consulting firms Agency.com Ltd., Organic Inc. and Razorfish Inc., which are part of its Communicade unit and have announced layoffs in recent weeks. Omnicom said the restructuring is designed to maximize strategic opportunities in the currently depressed e-services marketplace.
In this article: