New York and Paris—Omnicom Group and Publicis Groupe plan to merge to form the world's largest advertising agency holding company, pending regulatory approval. Financial terms of the deal were not disclosed.
The combined company will be called Publicis Omnicom Group, with two co-chief executives, Omnicom CEO John Wren and Publicis CEO Maurice Levy, the companies said in a statement. The new company will have more than 130,000 employees.
Omnicom's agencies include BBDO Worldwide, DDB Worldwide and TBWA Worldwide. Agencies under the Publicis flag include Leo Burnett Co. and Saatchi & Saatchi.
Omnicom represents such companies as AT&T Inc., BNY Mellon, Corning Inc., PepsiCo Inc., Sun Life Financial, Sage Group, Underwriters Laboratories and Visa Inc. Publicis is agency for Bank of America, Bayer, Best Buy, Bristol-Myers Squibb, Citigroup, Coca-Cola Co., Dell Inc., Hewlett-Packard Co,. JPMorgan Chase, McDonald's Corp. and Wal-Mart Stores.
Publicis' agencies include Big Fuel (whose clients include Citigroup, Samsung Group and Starwood Hotels and Resorts); Digitas (American Express) and Razorfish (Samsung). Omnicom is the parent company of Doremus (BNY Mellon, Corning Inc., Sage Group, Sun Life Financial, Underwriters Laboratories).
WPP of London, with such agencies as Grey, Burson-Marsteller and Ogilvy Group under its banner, is currently the world's largest agency holding company.