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Omnicom's marketing services division buys direct response agency

Published on .

San Francisco—Diversified Advertising Services, the marketing services division of Omnicom Group, has acquired San-Francisco-based Expert Communications. Expert is a direct response agency that specializes in marketing for highly regulated industries, such as financial services, health care, telecommunications and utilities. ECI will operate as part of Omnicom's STAR Marketing Group of CRM-focused agencies, which include Javelin Direct, Critical Mass, Innovyx and Optima. Financial terms of the deal were not disclosed.
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