Omniture announces acquisition of Instadia

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Orem, Utah—Omniture, a Web analytics company, said it has acquired Instadia, a Danish enterprise Web analytics company. Terms of the deal, which broadens Omniture’s footprint in Europe, were not disclosed.

Omniture said it will continue to support Instadia ClientStep, its core product, and plans to integrate Instadia’s Web site customer survey tool into its own business software platform.

Instadia customers will also have the opportunity to upgrade to Omniture’s Web analytics software, SiteCatalyst, which has additional functionality, such as advanced pathing analysis, advanced segmentation and capabilities for broader information distribution via dashboards, e-mail, mobile devices and Microsoft Excel.

—Carol Krol

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