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Omniture, comScore form partnership for digital audience measurement system

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New York—Omniture and comScore have formed a strategic partnership that will offer publishers and advertisers a unified digital audience measurement system.

The service will combine Omniture’s Web analytics software with comScore’s Media Metrix 360 audience measurement system to provide a comprehensive view of online audiences. The system will automate data integration and reconciliation, eliminating the need for multiple data collection methods, according to the companies.

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