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Omniture launches social media measurement product

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Orem, Utah—Online marketing and Web analytics company Omniture Inc. has introduced Social Media Optimization Solution, which helps companies measure activity, performance and brand impact on social media sites.

The new product, added to Omniture’s analytics tool SiteCatalyst, provides reports and dashboards that can measure, for example, a spike in Twitter or Facebook activity around a particular brand or product; the potential impact on conversion rates and sales for Web site visitors coming from a Facebook or iPhone application; and the aggregate ratings and comments left by viewers of online video, according to the company.

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