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Omniture rolls out new behavioral targeting software

Published on .

Orem, Utah—Omniture has launched Test & Target, new behavioral targeting software that allows marketers to design and test their online campaigns in real time. It also gives marketers the ability to make instant changes to marketing campaigns on their site, without having technical expertise in JavaScript or HTML.

Separately, the company announced its Genesis marketing integration product has been integrated into StrongMail Systems’ e-mail marketing solutions.

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