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ON24 study shows virtual events are an effective marketing tool

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San Francisco—Eighty-four percent of virtual event attendees have taken action as a result of attending a virtual event, according to a study released by webcasting company ON24. The study, “The Practicalities of Virtual Events,” was based on an online survey of 253 marketing professionals and conducted in conjunction with MarketingProfs between December and March. It found that 77% of virtual event attendees have downloaded documents and product information in a virtual environment; 48% spend time in a virtual event resource library; and 45% use social networking and chat features during a virtual event. In addition, 19% of virtual event attendees have proactively contacted a vendor following a virtual event.
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