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ON24 unveils Webinar Benchmark Index

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San Francisco—Webcasting provider ON24 has rolled out the Webinar Benchmark Index, a report card that allows users to compare their webcast performance metrics with data aggregated from 20,000 other ON24 customer webcasts. The index provides users with data that can help them reach the broadest possible audience, retain audience interest longer and apply industry-standard best practices, the company said in a statement. Benchmark index users can compare their event to others based on industry, application area or geographic region; they can also compare their individual webcast performance to that of all ON24 webcasts. Webcast data for individual companies is kept private and secure, the company said.
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