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BtoB

Oneupweb adds podcast tracking analytics

Published on .

Lake Leelanau, Mich.—Online marketing company Oneupweb announced the debut of PodTractor, a hosted tracking technology to enable marketers to measure podcast performance. “We couldn’t find anyone offering this level of tracking, so we invented it,” said Oneupweb CEO Lisa Wehr, in a statement. “In order to capitalize on podcasting, marketers need to know if they are reaching their target audience, if listeners are subscribing to the series and much more.”

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