Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Oneupweb adds podcast tracking analytics

Published on .

Most Popular

Lake Leelanau, Mich.—Online marketing company Oneupweb announced the debut of PodTractor, a hosted tracking technology to enable marketers to measure podcast performance. “We couldn’t find anyone offering this level of tracking, so we invented it,” said Oneupweb CEO Lisa Wehr, in a statement. “In order to capitalize on podcasting, marketers need to know if they are reaching their target audience, if listeners are subscribing to the series and much more.”

In this article: