The “Best in Show” was selected from among the gold winners in the 38 categories judged, including total marketing communications programs, print advertising, direct mail, websites, promotions and event marketing. Winners were judged based on campaign objectives, communication strategies, creative solutions and results.
Oneupweb won a gold award in the category of websites produced for under $25,000 for a site it designed in-house.
Other gold winners included Honeywell Analytics for total communications program over $500,000 for a program it developed in-house; Y&R for print advertising, three- or four-color campaign over $200,000, for work on behalf of Accenture; Symmetri Marketing for a new product launch for Dentsply Caulk; and Davis Harrison Dion for agency promotion material.
Also, Dustin Lefebvre, exec VP at Specialty Print Communications, received the Rising Star Award, a new category that recognizes contributions in b-to-b marketing.