×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Online ad spending up 80%

Published on .

Most Popular
New York--Online advertising spending, as measured on 300 Web sites, grew 80% to $359.4 million in the first quarter of 1999 compared with the same period last year, according to data just released by Intermedia Advertising Solutions, a unit of VNU. Microsoft Corp. topped the list by spending $8.8 million in the first quarter. IBM Corp. was second with $6.3 million spent in the quarter. Dell Computer Corp., Round Rock, Texas, moved into the top 10 by spending $2.6 million in the quarter, an increase of 2,786.9% over the first quarter of 1998. With total spending of $137.3 million, computers and software were by far the largest online advertising category, comprising 38.2% of total spending.
In this article: