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BtoB

Online ad spending worldwide contracted 5% in second quarter

By Published on .

Framingham, Mass.—Worldwide spending on Internet advertising contracted in the second quarter, declining 5% to $13.9 billion, from the $14.7 billion spent in the same quarter last year, according to market analyst company IDC.

IDC's “Worldwide and U.S. Internet Ad Spend Report 2Q09” found that all global regions posted declines except the Asia/Pacific region and Japan, which saw slight gains in the second quarter.

U.S. spending declined for the second quarter in a row; spending fell 6% to $6.2 billion, from $6.6 billion in 2008's second quarter. Broken down by channel and format, spending on display ads in the U.S. fell 12%, while spending on classifieds plunged 17%.

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