Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Online ad spending worldwide contracted 5% in second quarter

By Published on .

Framingham, Mass.—Worldwide spending on Internet advertising contracted in the second quarter, declining 5% to $13.9 billion, from the $14.7 billion spent in the same quarter last year, according to market analyst company IDC.

IDC's “Worldwide and U.S. Internet Ad Spend Report 2Q09” found that all global regions posted declines except the Asia/Pacific region and Japan, which saw slight gains in the second quarter.

U.S. spending declined for the second quarter in a row; spending fell 6% to $6.2 billion, from $6.6 billion in 2008's second quarter. Broken down by channel and format, spending on display ads in the U.S. fell 12%, while spending on classifieds plunged 17%.

Most Popular
In this article: