New York--Online advertising is expected to increase 11% this year over 2001, according to a new study released by eMarketer, a company that aggregates e-business statistics for marketing professionals. The study, âOnline Advertising: Statistics, Strategies, Projections & Trends,â predicted that online advertising will bounce back from an 11% decline last year. The eMarketer study also noted that with dot-com businesses swept aside, the growth in online advertising is coming from old-line industries. âOnline advertising by traditional companies is one area of growth,â eMarketer analyst David Hallerman said in a statement. âAs the Interent audience becomes increasingly mainstream, weâll see more and more cross-media campaigns from traditional advertisers.â Another trend identified in the report is the decline in banners and the increased use of large, rich-media formats.