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BtoB

Online advertising forecast to increase 11%

Published on .

New York--Online advertising is expected to increase 11% this year over 2001, according to a new study released by eMarketer, a company that aggregates e-business statistics for marketing professionals. The study, “Online Advertising: Statistics, Strategies, Projections & Trends,” predicted that online advertising will bounce back from an 11% decline last year. The eMarketer study also noted that with dot-com businesses swept aside, the growth in online advertising is coming from old-line industries. “Online advertising by traditional companies is one area of growth,” eMarketer analyst David Hallerman said in a statement. “As the Interent audience becomes increasingly mainstream, we’ll see more and more cross-media campaigns from traditional advertisers.” Another trend identified in the report is the decline in banners and the increased use of large, rich-media formats.
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