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BtoB

Online advertising top product/service categories

Published on .

Most Popular

Online advertising top product/service categories



January 2005: Ranked by total impressions of ads bought by companies in each segment.

Rank Product/service segment Impressions (in millions) Share of voice



  1. Customer surveys 390.8 15%
  2. Staffing 119.3 5
  3.  Web hosting 88.8 3
  4. Software 72.4 3
  5. Online advertising 57.1 2
  6. Signs & printing 40.8 2
  7. Payment transaction 26.7 1
  8. Networking & conferencing 25.8 1
  9. Industrial supplies 20.5 1
  10. Computer hardware 15.0 1

Source: Nielsen//NetRatings AdRelevance

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