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Online marketing nearing ubiquity at U.S. corporations

Published on .

Framingham, Mass.--Ninety-nine percent of respondents to a new International Data Corp. survey said their companies currently conduct online marketing activities. Fifty-three percent, meanwhile, said they would outsource all or some of their online marketing activities, according to the survey, "What Marketers Want: Purchasing Trends for eMarketing Services in the U.S." Significantly, the survey also revealed that business-to-consumer companies are 14% more likely to use e-marketing than b-to-b companies. IDC surveyed executives at 350 U.S. companies in industries including consumer products, manufacturing and finance.
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