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BtoB

Online media data company Theorem expands into UK

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Chatham, N.J.—Theorem Inc., an online media operations and data services company, has opened an office in London to serve the ad trafficking, search operations and data analysis needs of the company’s U.K. clients.

Theorem’s U.K. office will be managed by Marcus Harding, who previously managed online media agencies for behavioral targeting advertising network Tacoda/AOL. In addition to its U.S. base and new U.K. office, Theorem has offices in Bangalore and Mysore, India.

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