It was the 13th consecutive quarter of double-digit growth since NAA started reporting online ad spending in 2004. Newspaper Web site advertising now accounts for 7% of total newspaper ad spending, up from 5.4% in the second quarter in 2006.
Total ad spending on newspapers dropped 8.6% to $11.3 billion in the second quarter. Spending on print ads totaled $10.5 billion, down 10.2% from the year-earlier period.
NAA members account for nearly 90% of the daily newspaper circulation in the U.S.