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BtoB

Online, print newspaper ad revenue up in 2005

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Vienna, Va.—Combined advertising expenditures on newspapers and their Web sites totaled $14.3 billion for the fourth quarter of 2005, a 1.4% increase compared with same period a year earlier, according to estimates released Friday by the Newspaper Association of America.

Print and online spending combined rose 2.5% last year to $49.4 billion.

The bulk of the growth came on newspaper Web sites, where spending rose 32% in the fourth quarter to $552 million. It was the seventh consecutive quarter of double-digit online increases, the NAA reported.

For the full year, ad spending on newspaper Web sites jumped 32%, reaching a record $2.0 billion.

Print spending rose 0.4% to $13.8 billion in the fourth quarter and 1.5% to $47.4 billion for all of 2005.

—Matthew Schwartz

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