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BtoB

Online Publishers Association tour to tout advertising

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New York--The Online Publishers Association announced Thursday an eight-city tour to promote online advertising.

The tour, called “Eyes on the Internet,” will show examples of video programming and advertising online. It will also examine the online behaviors of the 18-to-34-yea--old consumer.

The tour will begin in Boston on April 22. It will also visit Los Angeles (April 27); San Francisco (April 29); Dallas/Fort Worth (May 13); Atlanta (May 20); New York (June 3); Detroit (June 8); and Chicago (June 10).

--Sean Callahan

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