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BtoB

Online publishers launch advertising network

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San Francisco--Five of the largest online publishers have launched the At-Work Brand Network, an advertising sales consortium that targets online business users at work. The publishers are CBS MarketWatch, CNET Networks Inc., NYTimes.com, USAToday.com and White Horse. The network lets advertisers place one order and submit creative to one source, rather than dealing with separate publishers. It also provides reporting.
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